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Generating 3,694 Patient Conversations for Skin Day Clinic via Meta Ads
A collaboration with Skin Day Clinic to transform patient acquisition.
Summary: Skin Day Clinic generated 3,694 patient conversations through Meta Ads at ₹25.89 per conversation, with 4.29M impressions and 1.04M reach.
3,694
Messaging conversations started
₹25.89
Cost per conversation
4.30M
Impressions
1.04M
Reach
₹95,654.27
Total ad spend
The Challenge
Skin Day Clinic needed a scalable Meta Ads campaign focused on generating direct patient conversations rather than relying only on awareness or reach.
Our Solution
GrowClinic used Meta's Engagement objective to run multiple SKND campaigns designed to initiate messaging conversations. Campaign-level performance was tracked through conversations, reach, impressions, spend and cost per result.
The Results
The campaigns generated 3,694 messaging conversations from ₹95,654.27 in total spend, resulting in an average ₹25.89 cost per conversation. The campaigns delivered 4,297,604 impressions and reached 1,044,518 Meta accounts. The strongest individual campaign shown was SKND-Engagement Campaign11, generating 961 conversations at ₹23.99 per conversation, with 1,138,110 impressions and 342,734 reach.